Cookie Policy

This policy explains how MCR London uses cookies and similar technologies to recognise you when you visit our website, why we use them, and your rights to control their use.

Last updated: 3 May 2026

What are cookies?

Cookies are small text files that are stored on your device (computer, tablet or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to website owners. Cookies do not contain personal data such as your name or payment details.

How we use cookies

MCR London uses cookies to understand how visitors interact with our website. This helps us improve site performance, personalise your experience, and ensure our content is relevant. We do not use cookies for advertising or remarketing purposes.

Types of cookies we use

3.1 Strictly necessary cookies

These cookies are essential for the website to function correctly. They enable core features such as page navigation and access to secure areas. The website cannot operate properly without these cookies. They do not collect any personally identifiable information.

3.2 Analytics cookies

We use Microsoft Clarity to collect anonymised data about how visitors use our website, including which pages are visited, how long users stay, and where they click. This information helps us identify areas for improvement and optimise the browsing experience. Analytics cookies are only activated after you provide consent via our cookie banner.

3.3 Preference cookies

These cookies remember choices you have made on our website, such as your cookie consent preference, so that we do not need to ask you again on subsequent visits.

Third-party cookies

4.1 Microsoft Clarity

We use Microsoft Clarity to analyse user behaviour on our website. Clarity may set cookies to distinguish unique users and sessions. All data collected is anonymised and aggregated. You can learn more about Clarity’s data practices at https://clarity.microsoft.com/terms.

4.2 Guesty

When you visit a property page that links to our booking platform, Guesty may set cookies to facilitate the booking process. These cookies are governed by Guesty’s own privacy and cookie policies.

Your cookie choices

5.1 Cookie consent banner

When you first visit our website, a cookie consent banner appears at the bottom of the screen. You may choose to accept or decline analytics cookies. Your preference is stored locally on your device and remembered for future visits.

5.2 Browser settings

Most web browsers allow you to manage cookies through their settings. You can choose to block or delete cookies at any time. Please note that blocking certain cookies may affect the functionality of our website. To manage cookies in common browsers: • Chrome: Settings → Privacy and Security → Cookies • Safari: Preferences → Privacy • Firefox: Settings → Privacy & Security • Edge: Settings → Cookies and Site Permissions

5.3 Withdrawing consent

You may withdraw your cookie consent at any time by clearing your browser’s cookies and local storage for our website. The cookie consent banner will reappear on your next visit, allowing you to update your preferences.

Data retention

Consent preferences are stored in your browser’s local storage and persist until you clear them. Analytics data collected by Microsoft Clarity is retained in accordance with Microsoft’s data retention policies. We do not store any cookie-related personal data on our servers.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at: Phone: +44 203 337 9997 Email: [email protected] WhatsApp: +44 7399 993232