Updated June 2026
A luxury concierge service helps guests with everything that makes a stay effortless, from airport transfers and restaurant reservations to housekeeping, deliveries and local recommendations. For serviced apartment guests, it provides the personal attention of a five-star hotel within the privacy of a private residence.
The scope of a concierge service varies between operators, but at its best it means having a knowledgeable, responsive team on hand whenever you need them. This guide explains what a concierge typically covers and how it works in practice for guests staying in a serviced apartment in London.
What does a concierge do?
A concierge acts as your single point of contact for anything you need during your stay. They handle practical arrangements such as booking restaurants, organising transport, receiving deliveries, and providing local recommendations tailored to your interests. The goal is to remove the logistics of travel so you can focus on the reason you are in London.
In a serviced apartment setting, the concierge also coordinates with the housekeeping and maintenance teams, ensuring that your apartment is looked after without you needing to chase multiple contacts.
What services does a luxury concierge provide?
A luxury concierge covers a broad range of guest services. The most commonly requested include airport transfers, restaurant reservations, housekeeping and linen changes, grocery pre-stocking, dry cleaning collection and delivery, courier and post handling, and personalised local recommendations.
At MCR London, guests have access to a concierge and driver service, airport transfers (from £150), and professional housekeeping and service cleaning (from £80). Around-the-clock guest support is included as standard, so help is available whenever you need it, whether you arrive late at night or have a request early in the morning.
Do serviced apartments have a concierge?
Not all serviced apartments include a dedicated concierge, but the best operators do. A professional concierge is one of the features that distinguishes a high-quality serviced apartment from a standard short-let rental.
MCR London provides around-the-clock guest support across all of its serviced apartments in central London. This means every guest has access to a real person who can help with requests, resolve issues, and make arrangements throughout their stay.
How is a concierge different from a hotel front desk?
A hotel front desk handles check-in, check-out, and general enquiries for hundreds of guests at once. A serviced apartment concierge works with a smaller number of guests and can offer more personalised, proactive support. Because the team knows your apartment and your preferences, they can anticipate needs rather than simply reacting to requests.
The relationship is also more flexible. A concierge at a serviced apartment can arrange services that a hotel front desk typically cannot, such as pre-stocking your kitchen, coordinating deliveries to your private address, or arranging a driver for the duration of your stay.
What can a concierge arrange for guests in London?
London-specific concierge requests often include private airport transfers to and from Heathrow, Gatwick, Luton, Stansted, and London City Airport. Guests also frequently ask for restaurant reservations, theatre and exhibition tickets, grocery deliveries, and recommendations for the best parks, museums, and shopping nearby.
For families, a concierge can help with finding child-friendly activities and arranging essentials such as cots or highchairs. For business travellers, common requests include arranging meeting space, courier services, and reliable transport between appointments.
Frequently Asked Questions
Is a concierge service included in the price of a serviced apartment?
It depends on the operator. At MCR London, around-the-clock guest support is included as standard. Additional services such as airport transfers (from £150) and housekeeping cleans (from £80) are available on request at transparent, published rates.
Can a concierge arrange airport transfers?
Yes. A luxury concierge can arrange private car transfers to and from all major London airports. At MCR London, airport transfers start from £150 and can be booked in advance or at short notice through the guest support team.
Do you need to tip a concierge at a serviced apartment?
Tipping is not expected or required at a serviced apartment. The concierge team is employed by the management company and their service is part of the overall guest experience. If you feel a team member has gone above and beyond, a tip is always appreciated but never obligatory.
Can a concierge help with restaurant reservations?
Yes. A good concierge will know which restaurants suit your preferences and can secure reservations on your behalf, including at popular venues where tables are difficult to book independently. This is one of the most commonly requested concierge services.
What is the difference between a concierge and a property manager?
A property manager oversees the maintenance and operations of the building itself, while a concierge focuses on the guest experience. The concierge handles day-to-day requests such as bookings, transfers, and local recommendations, acting as a single point of contact for anything you need during your stay.
Is concierge support available around the clock?
At MCR London, guest support is available around the clock. Whether you arrive late at night or need assistance early in the morning, you can reach the team at any time. Not all serviced apartment operators offer this level of availability, so it is worth confirming before you book.
Every MCR London guest has access to concierge support, a driver service, and professional housekeeping across our serviced apartments in central London. Whether you need an airport transfer on arrival or a restaurant recommendation for your first evening, the team is ready to help.
Check availability →